"We are proud of our people who put life into diamonds. Without them, the glitter and the sparkle would never appear to be the same. In fact, they are our real diamonds.
Chairman, Sheetal Group
Values such as Ethics and Responsibility lead the way for our diamond sourcing and manufacturing operations. We ensure our diamonds are sourced from and polished in a way that respects and protects people, the environment and the communities integral to the journey of those diamonds.
Our goal is to build long term trust in diamonds through developing a responsible supply chain by working closely with our stakeholders and partners across the diamond pipeline.
Responsible Jewellery Council Membership
Sheetal’s business units abide by, and are audited against, a robust code of practices outlined by the Responsible Jewellery Council (RJC). These practices address issues such as human rights, labour rights, environmental impact, mining operations and product disclosure.
For more information of RJC Code of Practices, please visit:
De Beers Best Practice Principles Assurance Programme
Sheetal’s business units comply with the rigorous standards of the De Beers Best Practice Principles (BPP) assurance programme, which covers business, human rights, social, environmental and mining risks. The BPP programme is based on the requirements of national law, and recognised, proven and established standards, such as the United Nations Guiding Principles on Business and Human Rights, and the International Finance Corporation’s Performance Standards. All operations complete a self-assessment annually against the requirements and are regularly audited by third-party verifiers.
For more information of the De Beers BPP programme, please visit:
Conflict-Free Diamonds | Sheetal Group Guarantee
At Sheetal Group, we know that you care where your diamonds come from. We focus on working with suppliers who are devoted to ethically and socially responsible practices. We guarantee that we do not knowingly purchase or sell any conflict diamonds. In compliance with the Patriot Act, the Kimberly Process, and various United Nations resolutions, the diamonds we sell have been obtained using legitimate means.
For more information on "Conflict Diamonds" and the policies adopted to control this threat in the interest of the public, please visit diamondfacts.org.
From health and education to welfare of women and children, from disadvantaged villages in the rural outback of Gujarat to devastated Tsunami victims and flood-affected people in Surat - the community work undertaken by Sheetal Group touches a multitude of people across the land. Beyond social work, this support extends to individuals and institutions pursuing art and sports also.
Sheetal Group's involvement in activities linked to corporate social responsibility, - inclusive of working for the benefit of the communities in which they operate, of building the country's capabilities in science and technology, of supporting art and sport, springs from an ingrained sense of responsibility and pride in giving back to the society.
Several disadvantaged communities across India face problems such as: low literacy, inadequate medical facilities and natural disasters.
Sheetal Group addresses these problems in several ways – by donating generously to educational institutes, medical associations and relief foundations.The proceeds are used to fund the building of much needed infrastructure, facilities such as libraries, laboratories, etc in various hospitals and institutes. Sheetal Group’s charitable initiatives aim to make a positive and tangible difference within disadvantaged communities and works to enable the underprivileged to access good quality educational and medical facilities. Every year, as many as 20,000 children are educated through various institutions supported by Sheetal Group.
Sheetal Group has always been at the forefront to help its community during natural disasters like the Asian Tsunami, Bhuj Earthquake, Surat Floods, etc by providing manpower, food packets, medical assistance and other necessities.
In addition, Sheetal Group is always committed in working with its community in various social activities.