Best Practices

For over 35 years, we have built our business on integrity and trust. The cornerstone of our success is our assurance to our retail partners and diamond buying public that our diamonds are not only authentic and natural, but also sourced from legitimate, "conflict-free" mines around the world. DeBeers' Diamond Trading Company, one of our major rough diamond suppliers - demands our full compliance with global Diamond Best Practice Principles, the highest standards in the industry.

The Best Practice Principles require that any treatments applied to the finished diamond must be fully disclosed, and that synthetics are not traded as natural diamonds. Furthermore, they establish business practice standards to ensure that diamonds supplied by those committed to the Principles are "conflict free." Diamonds are the natural symbol of love. It is our job to make sure our diamond products reflect positive values and integrity, and therefore public trust. We take this responsibility very seriously. By protecting you, our retailers and suppliers, we look forward to the development of our own business.


you would like to learn more about the best practice principles of the diamond industry, please click on these links:


  • De Beers Group Diamond Best Practices Principles
  • The Council for Responsible Jewellery Practices
  • Kimberley Process

RJC Compliance Policy

The management of Sheetal Group, as a member of the Responsible Jewellery Council (RJC) is committed to complying with the Code of Practices of RJC. We shall strive to:

  • Adhere to ethical business practices.
  • Uphold fundamental human rights, treat workers with respect, encourage diverse workforce and provide a safe working environment.
  • Promote efficient resources and energy and reduce and prevent pollution.
  • Comply with applicable laws in the countries where we operate and manage business risks including contractors, suppliers and partners.

Our People - Our Assets

"We are proud of our people who put life into diamonds. Without them, the glitter and the sparkle would never appear to be the same. In fact, they are our real diamonds.

Govind Kakadia, Chairman,
Sheetal Group

Every employee in the organization is rewarded based on his Work, Contribution and Expertise from time to time.

Health Benefits

At Sheetal, we have set up an Occupational Health Centre [OHC] with all infrastructure facilities and medical equipments. The OHC is run by the Govt. approved Industrial Health Physician [Part time] A separate Ambulance with first aid equipments and life support system is also kept for 24 hours to meet any emergency help. Besides all this, great care has been taken to maintain healthy environment at the work place with …

  • Adhere to ethical business practices.
  • Centrally Air Conditioned factory premises
  • Proper lighting and ventilation
  • Neat, clean and adequate sanitary facilities
  • Pure and healthy drinking water from RO Plant
  • Water coolers at the work places for cold water
  • Canteen facilities and spacious Dining Hall
  • Health and safety committee for implementing Health and safety policy
  • Training programs for workers for health awareness.

Safety and Hazard Prevention Measures

  • Building Management System [BMS] for automatic power control and water management system.
  • Fully c overed Fire Hydrant System with automatic fire alarm system.
  • Smoke and Heat Detectors.
  • Adequate number of Fire Extinguishers.
  • Well trained personnel for fire and safety.
  • CCTV Systems.
  • Adequate and properly designated two emergency exits.
  • ISO certified usage of Personal Protective Equipments [PPE] for the better safety of employees.
  • Proper training by the experts with regards to Personal Protective Equipments [PPE].
  • Adequate number of safety posters.

Social Security Schemes

Apart from the above benefits, we provide social security benefits like:

  • Employee Provident Fund [EPF] / Family pension schemes.
  • Employees State Insurance Corporation scheme (ESIC Benefits).
  • Annual Bonus.

Grievance Redressal System

Working with Sheetal Group is a positive experience. However, to resolve any dispute the following steps have been taken -

  • Open grievance reporting system which enables every one to redress any dispute freely.
  • A regular workers' committee meeting resolves the problems, disputes with regard to Health, Safety, Production etc.
  • To report any confidential matters and suggestions adequate number of suggestion boxes have been placed.

Equal Opportunities Environment

Sheetal Group has implemented a progressive HR Policy. There is no discrimination towards employees on the basis of race, caste, creed, nationality, gender, religion and disability. Employee rights are given supreme importance. The management continously strives to improve employee skills and knowledge through training and constructive feed back.